Kendrick Lamar — Interview with DJ Dave Part 3

[DJ Dave] Everybody think they can rap, and everybody starting they record labels and everybody pushin' out they songs And if that's what y'all wanna do, go hard. But what separates our company from their company? [Kendrick Lamar] Consistency, man. You know, just, you know, perfect your craft, man. Try to block out all that other shit, man, just worry about your craft. Business, and the business will fall in place Like my nigga J Black say: "Change is coming"