LIFE Magazine — That New Germ

According to a statement made by two French bacteriologists, the influenza germ is a real person, with an identity of its own, but it is too small to be seen, even with a microscope. They know that it is there, because they have tried it on a monkey and a man, and it works. These gentlemen can tell by the results accomplished that a new germ has sprung into being, has awoke in the cold gray dawn of an autumn to find itself famous. A few months ago nobody knew about it. It was doing its humble duty without recognition. Now it has become familiar in every household. Such is the power of advertising. Although too small to be easily recognized from across the street, it has a well developed system of its own and habits thoroughly individualized by long practice. You may not be able to see it, but you know that it is there. It is unmistakably on the job. It is necessary for the bacteriologists to discover a new germ every once in a while, merely to keep their hands in. If they didn't do this their business would suffer. When they do it everyone else suffers. But that is part of the game. It is often times superfluous to be known personally in order to get your best results. The influenza germ is not armed with any letters of introduction. He comes in quietly and unostentatiously. Modest to the degree of being invisible, he sets about his life work with undiminished enthusiasm and energy. No one can say of him that he is a slacker.

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